PRE® BEEF launched in 2015 with the goal of providing healthier, tastier, higher quality beef to the midwest and beyond. Their focus was quality and health; two factors that appealed to foodies and health conscious consumers alike. PRE® BEEF sources its meat from Australia and New Zealand and focuses on finding the best farms with the healthiest, pasture raised cattle that are raised with no added antibiotics or hormones. Because of this, their pre-launch and early content was focused on targeting consumers that were interested in observing paleo-style diets, fitness enthusiasts focused on sourcing healthy, of-the-Earth protein and foodies who would pay a bit more for a better quality beef product.